Tobias Bernard

- Accountable for overarching digital omnichannel strategy and all digital touchpoints, including development of Customer Engagement Roadmap and end-to-end processes - Lead the development and implementation of customer engagement channels and digital customer journeys - Manage the local execution of digital activities to support brand activation, implementation of new digital diagnostic tools - Steer field force customer engagement and digital capabilities

Successful digitalization of go-to-market model in three years: - Led the development of the digital omnichannel strategy to drive activation of the product portfolio, ensured Digital Readiness - Launched new digital channels and diagnostic tools for sales and marketing, implemented new digital capabilities (e.g. DDA) - Established and oversaw integrated Direct-to-Consumer (D2C)-Campaigns, with full budget accountability

Digital Analytics und Performance Specialist, Weleda Global Digital Marketing Team. - Analytics/Visualisation with R, Google BigQuery, SQL and Tableau - Creation and implementation of tracking concepts in Google Analytics/Google Tag Manager - Development of holistic search strategy (paid and organic) including recommended tactics for markets - Creation of global naming and tracking conventions and measurement frameworks - Technical SEO - Inhouse digital consulting for 20+ markets

Einsatz im Marketing/Sales and Contract Management

- Digitalisierung von Unternehmen - Digitales Marketing - Bachelorarbeit zum Thema Suchmaschinenoptimierung (Note: 1,3)